More and more of your potential clients are online, and unless you make a comprehensive online marketing strategy, you are going to lose out to your competitors. Let’s face it – the ads for your law firm on your local channel won’t take you as far as they used to in the 20th century.

The internet has changed how people make buying decisions, and that includes hiring bankruptcy law firms as well. It is not enough for people to see ads on TV; they want to find out more about you, engage with you, and communicate with you before committing their time and money. The internet is a great tool for that, and let me list out five things that you can do to make the most of it.

Engage in Search Engine Optimization (SEO): SEO is an activity that makes your website or blog more optimized for search engines, so that your pages rank higher when users search for Atlanta bankruptcy law firms on Google, Bing or Yahoo! You have hundreds of competitors and just having a website for your Atlanta law firm doesn’t mean a lot these days. You have to ensure that it does well in search engines as well so that it shows up on the first page when people search for your services.

Blogging: Blogging allows you to talk about things that are happening in your business, and lets people hear your voice, and also get exposed to similar cases that you are working on in real time. You can talk a little bit about your personal life as well, and that makes you a very real person, and sometimes your readers feel that they know you and are much more likely to hire the services of your Atlanta law firm.

Video Marketing: For those of you familiar with advertising on local television, video marketing will come quite naturally and you’ll love it. The key difference here is that you will get a lot more than 30 seconds to relay your message and your video will contain some practical tips or advice to people who are struggling with bankruptcy in Atlanta. By giving them some advice they can use, you will be establishing your authority and someone they can trust.

Social Media: You might feel that social media tools like Twitter, FaceBook, YouTube etc. are for children, but with 500 million users on FaceBook, and many more on other social media networks, almost everyone is on at least one social network these days. Isn’t it natural then that you go where your potential customers are?

Email Marketing: Even with the rise of social media tools, email is still king. Several studies have proven that people tend to pay a lot more attention to emails that come in their mailbox when compared with Tweets or FaceBook messages, so in that sense an email campaign with regular emails shot off to people who are looking for bankruptcy lawyers in Atlanta yields rich dividends.

Having a comprehensive online marketing strategy can do wonders for your Atlanta bankruptcy law firm, and has become indispensable, as more and more people look to the internet to make their buying decisions.

I am sure most of you are already engaged in marketing your luxury homes in Atlanta, but with a tough market and the challenges that come with showing a home in Atlanta, you need all the help you can get. I am going to share some methods that work wonders for showing homes to consumers interesting in living in the Atlanta area.

Video Marketing

With hundreds of listings in the Atlanta metro area, people are looking for a quick way to browse through and get a good idea of what the house is all about. Obviously, they don’t have time to physically visit each and every house because traffic can be overwhelming. So give them the second best option.

Make a video tour of the Atlanta home and post it on a website. Go through every room, the yard, garage, and bathroom – just about every place you can think of. Add a good audio description and make it as real as possible. This will work wonders and give you much better results than any number of pictures can do. There is no way for words to even come close to a video tour.

These days it is fairly inexpensive to make the kind of high quality video I am talking about and you have plenty of tools like Tube Mogul and YouTube to distribute your videos. Then send the videos to your clients looking to purchase a luxury home in the Atlanta metro area. All of this can be done at little or no cost to you.

Video Tours are a great way to market luxury homes in Atlanta an avoid the traffic but that’s not the only avenue. There are a couple of other channels that I am going to talk about which work very well too.

Social Media

All of you know about Twitter and Face Book, but what you might not know is how to leverage them to gain an edge in your business to sell luxury homes in Atlanta.

They key is realizing that a lot of people stay online almost all the time on these networks and any important updates, notifications or events are best communicated to them through these channels. FaceBook is also a good place to buy advertising for your business because you can be target local consumers living in Atlanta with it, and get people who are really interested in buying a luxury home in the Atlanta area.

The other aspect of this is to keep a watch on what people are saying about your market and keep a tab on the pulse of your customers. This is an extremely good place to hear feedback about markets, competitors or just generally what your customers are talking about.

Email Marketing

I always say email is still king because email has got a slightly more personal quality to it. If you send out email newsletters that are well written and useful to your audience you can surely get their attention. This is another great way to send out time sensitive updates, and let them know about new listings of luxury homes in the Atlanta area in a timely fashion.

Conclusion

When used correctly, the blend of these three channels can work wonders for your business and really help you to avoid the challenges of showing homes in the metro Atlanta area. Think about these channels carefully and implement some of the things I talk about here to see the results for yourself.

There are a lot of places online where you can post your videos, but not all of these are big enough to merit an investment of your time. Here is a list of four top websites which you can use to upload your videos.

1. YouTube: YouTube is the number one video sharing website in the world. If you are serious about video sharing ” you need to have presence on YouTube.

2. Google Videos: Google Videos is another platform that is extremely stable and is especially popular for longer videos that last for an hour or longer.

3. Flickr: Flickr is a leading online photo sharing platform, and now they offer an option to upload videos that are up to 90 seconds in length. Flickr is already quite big as a photo sharing platform and the video sharing part of that is also growing rapidly. If your video qualifies there you may want to check out Flickr and take advantage by being an early mover.

4. MySpace: If you create and promote videos regularly related to a niche that reflects on your MySpace profile ” then MySpace has a lot of value of building a community and promoting the videos.  A lot of people think their job is done, once they create their videos, when in fact the real work has just begun.

Here are some tips to help your video get a lot of views and make it to the top of charts:

1. Catchy Title: The first thing that will prompt anyone to click on your video is the title of your video, so make sure your video has an eye catching title.

2. Interesting Thumbnail: One of the initial impressions that anyone forms on the video is based on the thumbnail on the video. So select a thumbnail that is relevant to the video and catches the eye.

3. Submit Your Video to Social Bookmarking Sites: Digg, Redditt,Delicious are all Social Bookmarking websites that are visited by millions of users every day. Submit your videos to these sites and then get some help from friends and family to move them up in popularity. If you get lucky ” you will get thousands of views within a short period of time.

4. Use Forums to promote your Video: Become a member of forums of your niche and promote your videos using these forums. When you use forums ” there is a great chance that someone who found your video may forward it to someone else and getting viral is much easier on forums than it is on other mediums.

5. Email Blog Owners About your Videos: Almost all niches have a few blogs which have thousands of subscribers. You can email these blog owners and inform them about your video. They will get interesting content for their subscribers and you will get a wide audience for your videos.

Hopefully by following some of these tips you can submit your videos to video sharing sites that will get you the most exposure and views.