Powerful Dental Internet Marketing Ideas To Use For 2010
2010 is here and it is time to start using fresh marketing ideas to get patients into your dental practice. We all know getting exposure to prospective patients is one of the key things needed to grow your dental practice. There are hundreds of thousands of people looking for dental services online and you should know how you can put yourself in front of them. Forget about the traditional marketing methods that you are use to. It’s time to think outside the box!
New ways are needed to get prospective patients to notice you and use your dental services. One of the best ways of doing this is by having a website that appears on the first page of Google for local search terms that your potential patients will key in the search bar to find you.
The key is to know what your patients are looking for and then optimizing your website so it appears on search engines for those keywords. For example if you are a Dentist located in Atlanta, Georgia, your audience may type in “Dentist in Atlanta, Georgia” or “Atlanta Georgia Dentist”. They may even get specific if they are looking for a specialist, for example “Cosmetic Dentist In Atlanta, Georgia” or “Periodontist In Atlanta, Georgia”. Your website should be optimized with these keyword terms so that your audience can find you on the Google result pages.
According to statistics, every month about 22,000 people search for the phrase – “dentist Atlanta” on Google. If you were a dentist in Atlanta, all of these people would be trying to find you. It would be in your best interest to optimize your website such that it appears on the first page of the Google result page when people put this phrase in Google.
Let me ask you a question. Have you worked on getting your website on the front page of Google for your keyword phrase? If not then you are really missing out on a lot of traffic and potential patients coming into your clinic. A lot of dentists continue to spend on traditional media because that’s what they are used to doing and that’s all they know.
Truth is spending on Yellow Pages and other traditional forms of media will bring you far less traffic than spending the same amount on internet marketing and developing a website that is strategically designed to put you in front of your prospective leads.
There are several effective ways in which dental professionals can use dental internet marketing to grow their dental practice on and offline. Here is a peek at a few of them:
- Use online press releases: Online Press Releases are a cost effective way of getting the name of your dental practice in front of thousands of potential patients. Online press releases not only benefit you at the time of publishing, but since they get published on important news websites, people searching through Google are likely to find them long after they are published.
- Search engine optimized website: Just having a website is not enough in this day and age. What you need is a website that appears on the front page of Google for terms that your patients are using to search for you. An expert can help you build a content rich website that gets Google users to your website and gets you thousands of potential patient leads.
- Submission to article directories: Prominent article directories get tons of visitors every day and if your articles are published in such directories they will send a good amount of traffic your way. Additionally they will build your reputation and will help a great deal in the long run.
- Video Marketing: Since the explosion of online video on the web you can now easily create a video and upload it to YouTube or other video sharing websites and have it viewed 24hrs a day. This inexpensive form of online video marketing is very powerful and continues to work for you like a tireless salesman branding your message to your audience daily.
- Email List Building: Build an email list of loyal customers that you can use to promote your services, events, and news with the push of a button. Email marketing is powerful in that you can always keep in constant communication with your audience and keep them up to speed with whats going on in your dental practice.
As you can see there are several ways of marketing your dental practice on the internet. When you combine all of these ideas and implement them you will set yourself apart from other dental practices that chooses to continue marketing using traditional marketing methods. My advice to you is to stop wasting money on traditional marketing methods that either don’t work or have become ineffective over time . Start using web 2.0 dental internet marketing today.
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