How Atlanta Cosmetic Dentists Use These Proven Tactics To Market Their Services

The internet is opening up great opportunities for you to find new patients for your cosmetic dental practice in Atlanta and I am going to tell you about some great ways to build a strategy of internet marketing tactics for your business.

Email Marketing:

Since visits to the dentist is a repeat affair, timely email marketing helps keep your brand on top of your patient’s minds and makes it easier for them to come to you. The other good thing about this is that there are plenty of tips you can give them in your email newsletters that can be quite actionable and that will lead to them talking about your services with colleagues and friends. For example, now is a great time to include back to school dental hygiene tips in your newsletter that parents can give their kids, and even pass it on to other colleagues with kids. There are always opportunities like these and email marketing has proven very successful for dentists.

Video Marketing:

This ties in to email marketing because of the nature of the videos. In fact, calling this marketing is a little bit wrong because majority of the content will contain small tutorials on dental hygiene like how to teach your kids to floss, and other related topics. Video is a great way to demonstrate some of these techniques and you can create mini tutorials that will put you in front of thousands of potential patients. It establishes your authority and makes you the person people turn to when they need more help.

Blogging:

We now a cosmetic dentist in Atlanta are pretty busy and perhaps you don’t have the time to blog, but it really doesn’t take that long and writing a small post on a particular problem that one patient faced that can be easily avoided by others is a really great way to help out your patients and earn their gratitude. It will do wonders for your goodwill and generate great word of mouth promotion from your patients.

Social Media:

Having a presence on Twitter, Facebook and other social media websites is a great way to be present where your patients and prospective patients are. You can create a page for your Atlanta cosmetic dental practice on Facebook, and over time your patients will discover it and “Like” it. This will lead to more people discovering you and eventually become your customers. You can also have mini contest, ask questions, and get good feedback which can lead to some great breakthroughs. Having your presence on these networks also mean that your patients know that they have an avenue of directly contacting you if the need arises. That gives them a lot more confidence in you and increases goodwill.

Search Engine Optimization (SEO):

SEO is a way to optimize your website in a way that it appears on search results when people look for cosmetic dental services in Atlanta. This is essential because there are so many sites that are competing for the same business that you need to spend some resources to get your website on top of others.

So there we are, some great ways to engage with your patients and prospective patients on the internet and grow your Atlanta cosmetic dental business.

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Tagged As: atlanta cosmetic dentist, cosmetic dental practice, cosmetic dentist in atlanta, dental hygiene tips, dental practice, marketing tactics, search engine optimization, video marketing

Powerful Dental Internet Marketing Ideas To Use For 2010

2010 is here and it is time to start using  fresh marketing ideas to get patients into your dental practice. We all know getting exposure to prospective patients  is one of the key things needed to grow your dental practice. There are hundreds of thousands of people looking for dental services online  and you should know how you can put yourself in front of them. Forget about the traditional marketing methods that you are use to. It’s time to think outside the box!

New ways are needed to get prospective patients to notice you and use your dental services. One of the best ways of doing this is by having a website that appears on the first page of Google for local search terms that your potential patients will key in the search bar to find you.

The key is to know what your patients are looking for and then optimizing your website so it appears on search engines for those keywords. For example if you are a Dentist located in Atlanta, Georgia, your audience may type in “Dentist in Atlanta, Georgia” or “Atlanta Georgia Dentist”. They may even get specific if they are looking for a specialist, for example “Cosmetic Dentist In Atlanta, Georgia” or “Periodontist In Atlanta, Georgia”. Your website should be optimized with these keyword terms so that your audience can find you on the Google result pages.

According to statistics, every month about 22,000 people search for the phrase – “dentist Atlanta” on Google.  If you were a dentist in Atlanta, all of these people would be trying to find you. It would be in your best interest to optimize your website such that it appears on the first page of the Google result page when people put this phrase in Google.

Let me ask you a question. Have you worked on getting your website on the front page of Google  for your keyword phrase? If not then you are really missing out on a lot of traffic and potential patients coming into your clinic. A lot of dentists continue to spend on traditional media because that’s what they are used to doing and that’s all they know.

Truth is spending on Yellow Pages and other traditional forms of media will bring you far less traffic than spending the same amount on internet marketing and developing a website that is strategically designed to put you in front of your prospective leads.

There are several effective ways in which dental professionals can use dental internet marketing to grow their dental practice on and offline. Here is a peek at a few of them:

1. Use online press releases: Online Press Releases are a cost effective way of getting the name of your dental practice in front of thousands of potential patients. Online press releases not only benefit you at the time of publishing, but since they get published on important news websites, people searching through Google are likely to find them long after they are published.
2. Search engine optimized website: Just having a website is not enough in this day and age. What you need is a website that appears on the front page of Google for terms that your patients are using to search for you. An expert can help you build a content rich website that gets Google users to your website and gets you thousands of potential patient leads.
3. Submission to article directories: Prominent article directories get tons of visitors every day and if your articles are published in such directories they will send a good amount of traffic your way.  Additionally they will build your reputation and will help a great deal in the long run.
4. Video Marketing: Since the explosion of  online video on the web you can now easily create a video and upload it to YouTube or other video sharing websites and have it viewed 24hrs a day. This inexpensive form of online video marketing is very powerful and continues to work for you like a tireless salesman branding your message to your audience daily.
5. Email List Building: Build an email list of loyal customers that you can use to promote your services, events, and news with the push of a button. Email marketing is powerful in that you can always keep in constant communication with your audience and keep them up to speed with whats going on in your dental practice.

As you can see there are several ways of marketing your dental practice on the internet. When you combine all of these ideas and implement them you will set yourself apart from other dental practices that chooses to continue marketing  using traditional marketing methods.  My advice to you is to stop wasting money on traditional marketing methods that either don’t work or have become ineffective over time . Start using web 2.0 dental internet marketing today.

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Tagged As: cosmetic dentist in atlanta, dental internet marketing, dental practice, dentisit internet marketing, georgia dentist, marketing ideas, marketing methods, periodontist, traditional marketing, video marketing